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Pieces of Social Media To Never Ignore

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Are you getting ready to launch your business or product in the near future? If you are a marketing professional, you may have already prepared messaging for social media posts and scheduled emails. However, have you prepared for the visual media that will be relevant to your marketing plan? There are valuable places that you should be taking advantage of. When it comes to you making your social marketing the best it can be, here are some overlooked pieces of prime real estate that you should pay attention too.

  1. Cover Photos – Most organizations rarely tend to update cover photos. If your audience is engaging with you then your cover photo should be the place where you highlight your current event, new product, special deal, or webinar. This applies to all social media platforms and any other channel that you have presence on.
  1. Pinned Posts – This outlet is highly overlooked and it should be considered very important when it comes to your social media profiles. Both Facebook and Twitter allow you to “pin” a post to the top of your social media profile. This guarantees that these particular posts will be seen first by your audience. Brand labels and entrepreneurs can choose what they want pinned by clicking on the three dots to the right of the garbage icon and selecting “pin to your profile page”. Note : Only for a week at a time can this pin be chosen SO choose wisely!!
  1. Twitter Header – Twitter has recently increased the size of your profile’s header image. The header image now has expanded across your profile’s entire page. The optimal size for the new header is 1500 x 500 and the maximum file size is 5MB.
  1. Backgrounds and Headers – There are two platforms that allow you to customize your profile’s backgrounds and headers. They are Slideshare and YouTube. These are two more ways that allow you to get your message across at no cost to you.

Due to social media changing constantly, you definitely want to keep your eye out on the next piece of media real estate. You must take advantage of the newest real estate possible.

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Published by Sarah

Hello! I'm a self-employed entrepreneur. I enjoy affiliate marketing and photography in my spare time. I am currently in college for communications in social media and working towards my undergraduate degree in graphic design.

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