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Benefits of Email Marketing

Email marketing
Photo by Jose Antonio Gallego Vázquez on

In marketing success today email marketing has become widely successful. Your business can use email marketing in so many different ways. It’s up to you to how you choose to market to your audience.

Top Benefits:

  1. Generate Leads – encourage your audience to sign up for your emails. Also encourage forwarding of the emails to friends and family
  2. Improved Sales – focus on right campaigns to the right audience. Secret to this is email segmentation, which enables you to nurture each subscriber with the right message at the right time. Eventually moving each through your funnel to become a customer.
  3. Improved Conversion Rates – in order to sell, you need to convert and the key to email conversions is to nurture them using content. Link improved sales the key lies in the list segmentation but it helps to know what type of content to use at each stage of sales process. Once you nail that, your nurturing efforts will be more effective and your overall conversion rates will increase.
  4. Reduced Marketing Costs – small businesses marketing budget a tight budget. You will be interested in low-cost ways to promote yourself. Many offer free tier of service and low prices when you need features and functionality
  5. Identifying Better Quality Leads – last thing you need is to waste time on bad leads. Pays to have lead qualifying systems in place. Email marketing itself is a lead qualifying system that demonstrates prospects interest based on:
    • fact they signed up for your list in the first place
    • whether they open your emails
    • if they click on any link in the email
  6. Integrating With Other Media To Boost Response – powerful tool in any marketer’s kit. One of the best integrations for email is with social media where emails can include:
    • social icons, shareable content, deals to share, which then give referral rewards back to the subscribers who shared it
  7. Shorter Sales Goals – get your most convincing content in front of prospective decision makers. If your following this system then you will market to the right people and gain sales.

Published by Sarah

Hello! I'm a self-employed entrepreneur. I enjoy affiliate marketing and photography in my spare time. I am currently in college for communications in social media and working towards my undergraduate degree in graphic design.

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