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Ways To Improve Your Email Campaigns

Photo by Mateusz Dach on Pexels.com

Email is the most important way to communicate with your customers, but it also is a way to make conversions for many companies. If designed well it will help give you a much larger customer base. Clients will often ask how to design an effective email campaign that can add success to their business.

State Your Goals:

What do you aim to achieve with your email campaign? Successful email campaigns are well defined. Do you want to promote a product or service through your campaign or are you simply looking to build up your relationship with your subscribers? Is it a welcoming email or an engagement campaign you are planning? A lead campaign would have a separate subscriber list as compared to a campaign that is aimed to boost the engagement of your customers.

Define Target Audience:

Your target audience is significant for your email open rates. Know who would be interested in your products or services. Defining your audience is based on their interests, age, demographics, and other factors. If your new to this, you should work on your target audience before you begin planning the campaign. Once your audience is defined, segment them into lists that will help you send them targeted emails.

Use Double Opt-ins For More Conversions:

You must have a clear and well designed opt-in form for your email campaigns. You can get people to subscribe for blog updates from you through the blog page. You should place opt-in forms in your posts and web pages. Once a subscriber opts-in you should always send them a verification email to confirm this with them. The idea of this is to build a quality list and enhance the engagement of your subscribers.

Create Email Campaign:

Everything should be in place when you are planning your email campaign. The copy should be to the point so your subscribers can skim through it. Write brief and persuasive copies that compel your subscribers to make a purchase through you. In your email design, make sure you include correct amounts of white space. Be professional and connect with your audience. The menu should be clearly visible, and your layout should be in such a way that your subscribers can figure out the message of your email. You should plan the total amount of emails that will be sent out and the frequency of them. Draft your subject lines as well for your emails. Always make sure to include a call-to-action in every email that will be sent out. Make sure they match your goals set for your subscribers. It can either be downloading the free resource, signing up for a free trial, or making a purchase.

Personalize Emails:

Personalizing the emails is very important to get more opens. You should build trust with your subscribers, which is why you should add their name in the headline and use a sender address with a person’s name. If you send emails such as info@businessname.com or marketing@businessname.com, then the chances of them getting opened become low.

Automate Email Campaigns:

Image sending an email manually every time someone signs up for your emails or every time a subscriber goes dormant. You might miss out on many people from the list, which will affect your business.

Use Double Opt-ins For More Conversions:

You must have a clear and well designed opt-in form for your email campaigns. You can get people to subscribe for blog updates from you through the blog page. You should place opt-in forms in your posts and web pages. Once a subscriber opts-in you should always send them a verification email to confirm this with them. The idea of this is to build a quality list and enhance the engagement of your subscribers.

Create Email Campaign:

Everything should be in place when you are planning your email campaign. The copy should be to the point so your subscribers can skim through it. Write brief and persuasive copies that compel your subscribers to make a purchase through you. In your email design, make sure you include correct amounts of white space. Be professional and connect with your audience. The menu should be clearly visible, and your layout should be in such a way that your subscribers can figure out the message of your email. You should plan the total amount of emails that will be sent out and the frequency of them. Draft your subject lines as well for your emails. Always make sure to include a call-to-action in every email that will be sent out. Make sure they match your goals set for your subscribers. It can either be downloading the free resource, signing up for a free trial, or making a purchase.

Personalize Emails:

Personalizing the emails is very important to get more opens. You should build trust with your subscribers, which is why you should add their name in the headline and use a sender address with a person’s name. If you send emails such as info@businessname.com or marketing@businessname.com, then the chances of them getting opened become low.

Automate Email Campaigns:

Image sending an email manually every time someone signs up for your emails or every time a subscriber goes dormant. You might miss out on many people from the list, which will affect your business. You need to merely create a workflow for the emails, set a timeline, and choose templates to be sent. Various automation workflows you can try are:

  • welcome email to new subscribers: look at email that highlights offerings in the first email itself. This will automatically engage the readers.
  • drip email campaigns to nurture subscribers
  • cart abandonment email to customers who have left their cart – best for ecommerce and retail industry: best to send a series of cart abandonment emails. Best way to gain conversions if you do this
  • cross-sell or upsell emails to existing customers
  • re-engagement emails to dormant customers

Measure Success Rates:

After defining your goals, set the factors for successful email campaigns. Metrics should be added while automating your email campaigns.

Summary

Successful email campaigns result from defining goals, pre-determined targeted audience, and finally a strategic campaign. Any elements missed can lead you to missing measurements and cause your successful email campaign to fail.

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Published by Sarah

Hello! I'm a self-employed entrepreneur. I enjoy affiliate marketing and photography in my spare time. I am currently in college for communications in social media and working towards my undergraduate degree in graphic design.

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