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Tips To Designing Ad Campaigns

Self Made Selfie Photography
Sarah Bailey
  • Make your ad personal – try to snap a photograph of someone actually using your product but choose the photo wisely
  • Minimize text in your image – 20% or more dedicated to text will cause image to be deleted. Use a grid tool in order to get this correct with no problems while designing
  • Keep it simple – if you glanced at an ad would you be able to read immediately
  • Test different ads – can use GIFs or static image
  • Avoid all caps or punctuation – can be rejected due to this
  • Use high resolution images – images that are 1200 x 628 px are best for single ad images and 1080 x 1080 px are best for carousel images
  • Proofread ad before submission – once submitted you can not retrieve it if a mistake is found. The mistake is just there unfortunately.

List Of Words That May Cause Rejection

  • Wine, beer, alcohol
  • Adult content
  • Weapons; knives or utility knives
  • Weight loss or dieting
  • Dating apps or sites

Published by Sarah

Hello! I'm a self-employed entrepreneur. I enjoy affiliate marketing and photography in my spare time. I am currently in college for communications in social media and working towards my undergraduate degree in graphic design.

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