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Guide To Using Chatbots For Sales

Live chat is often the first place modern buyers look to connect with businesses. If done correctly, these chatbots make your sales team more efficient and productive.

Remember, chatbots are not human. If you make the chatbot act human-like then your leads will expect a human-like answer when that isn’t realistic. But you can still give it personality or even customize it to match your personal brand.

Not everyone will get on your website and do the same thing. Some visitors will browse while others will browse with intentions on chatting with sales representatives. Your chatbot should filter through the traffic based on who they are, what they need, and what value they add to your business. When beginning a conversation with leads make sure that you say something valuable that will grab their attention. Keep the conversation simple. A chatbots interactions should always be short and precise.

But always conclude the chatbots interaction with relevance such as setting visitor up for webinar, book demo, purchase software or a new subscription. Any effective chatbot will have an engagement rate of 8-12%.


Published by Sarah

Hello! I'm a self-employed entrepreneur. I enjoy affiliate marketing and photography in my spare time. I am currently in college for communications in social media and working towards my undergraduate degree in graphic design.

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